A new federation deserves a clear beginning
Swiss Street Workout is beginning a new chapter. Building a federation means bringing athletes, clubs and initiatives together around a shared direction; it also means making that direction visible from the very first encounter.
That is why we decided to give this beginning a visual identity that feels as ambitious, open and contemporary as the community we want to represent. It is not a change for the sake of novelty. It is a foundation for everything that comes next.
Creating the identity with MC Studio
To shape that foundation, we worked with MC Studio on the full visual universe of Swiss Street Workout. The collaboration began with a simple question: how can a young federation look credible and established while keeping the energy, freedom and human connection that make street workout special?
The answer could not be a logo alone. It had to be a coherent system—one that athletes can recognise, partners can trust and future members can make their own.
From the logo to the digital experience
The new identity brings together the logo, colour palette, typography, graphic details and the website you are reading now. Each element has a role. The logo gives the federation a recognisable signature; the colours create a confident and distinctive presence; the typography keeps information clear while leaving room for expression.
On the website, those choices become an experience. They help us present news, competitions, resources and the people behind the movement in one consistent voice—across every page and every language region of Switzerland.
Modern design with a purpose
Visual design is often noticed first, but its real value is what it makes possible. A clear and accessible identity helps people find information, understand who we are and feel invited to participate. It gives a growing organisation the consistency it needs when it speaks to athletes, municipalities, clubs, sponsors and the wider public.
For a sport built around movement, the identity also needs to feel alive: strong without being closed, precise without becoming rigid, and modern without losing the warmth of a community that learns by training together.
An identity built to grow with the community
This launch is a starting point, not a finished story. Swiss Street Workout will evolve through the athletes who practise, organise, compete, teach and share their passion across the country. Our visual identity is designed to give that collective story a recognisable home.
We are proud to begin this chapter with MC Studio and grateful to everyone who is helping turn a young federation into a lasting national movement. The colours, the logo and the website are now in place; the next step is to fill them with the energy of the Swiss street-workout community.
